Tag: Prices

Is there anything natural about prices?

This blog post is motivated by Ashish Kulkarni’s post, which is a response to Samrudha Surana’s substack entry, which in turn is a response to a question I had posed at the recently concluded HET conference organized at Azim Premji University, Bengaluru. And perhaps the process of reading and writing for this post will motivate me enough to get back to systematic blogging. 

According to the Oxford Dictionary, ‘natural’ means “not made or caused by humans”. Viewed this way, there is nothing natural about markets or governments. Both have been created/designed by humans. Consequently, the prices set in markets and the prices set by governments are in no way natural. Yet, marginalist economists (and adherents of the Austrian school) suggest that there is something natural or spontaneous about the prices that emerge in markets vis-à-vis those that are set or administered by governments. This is the mainstream view—propagated via introductory textbooks. 

This post critically engages with James Buchanan’s 1964 article ‘What Should Economists Do?’ published in the Southern Economic Journal as this forms the basis of the posts by Samrudha and Ashish.  The critical appraisal of Buchanan’s article is restricted to his misunderstanding of Adam Smith.

Buchanan’s misunderstanding of Smith

In the very first page of his article, Buchanan calls our attention “to a much-neglected principle enunciated by Adam Smith” (p. 213). The “principle which gives rise to the division of labor” is, quoting Smith, “the propensity to truck, barter, and exchange one thing for another”. And that its significance “has been overlooked in most of the exegetical treatments of Smith’s work.” 

Buchanan wants economics to be “the theory of markets” and not the “theory of resource allocation” (p. 214). As he writes,

Man’s behavior in the market relationship, reflecting the propensity to truck and to barter, and the manifold variations in structure that this relationship can take; these are the proper subjects for the economist’s study. 

Later in the essay, there is an inaccurate reference to Smith’s invisible hand (p. 217; see my moneycontrol article on Smith here). What Buchanan perhaps ignores or is unaware of is that Smith’s economics is one that emphasizes production, economic growth and development. Contrast Buchanan’s definition of economics provided above with that of Smith. 

Political oeconomy, considered as a branch of the science of a statesman or legislator, proposes two distinct objects: first, to provide a plentiful revenue or subsistence for the people, or more properly to enable them to provide such a revenue or subsistence for themselves; and secondly, to supply the state or commonwealth with a revenue sufficient for the public services. It proposes to enrich both the people and the sovereign. (Smith 1776, IV.1)

And to make sense of economic development, a theory of price is essential (for an elaborate account, see Section 2 of my chapter in The Anthem Companion to David Ricardo—available here).

In the tradition of Petty, Cantillon and Quesnay, Smith distinguishes between “natural prices” and “market prices”. In Cantillon, the corresponding terms are “intrinsic value” and “market prices”. It is important to keep in mind that both “natural prices” and “market prices” are theoretical in nature, with the former at a higher level of abstraction than the latter. If market prices were empirical in nature, there would not be a single market price but a spectrum of prices that vary according to the nature and quality of the commodity as well as the time and location of the market. 

Be it the market or the government, both have been created and designed by humans and will continue to be re-created and re-designed. This, Buchanan recognizes. As he writes, “A market becomes competitive, and competitive rules come to be established as institutions emerge to place limits on individual behavior patterns” (p. 218; emphases in the original). For him, the market is “the institutional embodiment of the voluntary exchange processes that are entered into by individuals in their several capacities. This is all that there is to it” (p. 219). This is where Buchanan goes astray. 

I ask: how voluntary is the process of exchange under capitalism? How voluntary is the process of exchange under patriarchy? How voluntary is the process of exchange under the caste system? Smith is very cognizant of the fact that employers have more power than workers in capitalist societies. Smith is aware that big corporations (with/without support from the government) have more power than small entrepreneurs. Buchanan is unable to view power as a structural feature of our economic system—unlike Smith. One reason for the inability could be his adherence to an extreme version of methodological individualism. 

Conclusion

To conclude, the spaces wherein exchanges are truly voluntary for all parties, I think, are very less. Household? Firm? Village? City? International trade?

Political economy, in the work of Adam Smith, recognizes social classes and social power. And it is this recognition that will enable us to design better markets and governments. And this means better designs for pricing commodities, determining wages, setting interest rates, improving employment levels, and recharging our environment.  

Prices, Competition and Markets

It has become commonplace in India to point fingers at the central government when prices of essential commodities such as onion or fuel rise. The underlying arguments behind this accusation could be that: (1) the government is expected to maintain price stability and/or (2) the government should socially engineer agricultural markets in a ‘fair’ manner. But, is the pursuit of price stability not the job of the Reserve Bank of India (RBI)’ It is true that the RBI cannot do anything to combat inflation when it is caused by a supply-and-demand mismatch in the domestic vegetable market or the international oil market. What the RBI can do is manage inflation expectations, and that is for another post. The present post is motivated by the insightful analyses of Kannan Kasturi on the Indian vegetable market, published in the Economic & Political Weekly and other places. That is, this post takes up the second of the reasons mentioned earlier.

The price mechanism ‘ adjustments made by producers to the selling prices and consumers to the purchasing prices ‘ is expected to allocate the commodities brought to the market amongst the consumers, in accordance with their needs, reflected in their willingness to pay. The prices therefore act as signals for the producers especially. Sellers can adjust quantity in order to affect prices; hoarding commodities is one such strategy. At equilibrium, producers earn a normal rate of profit, which contains a pure rate of return on capital advanced and a return for risk and entrepreneurship. If producers do not make normal profits in time t, they will cut down production in time t+1. During the equilibration process, producers who are unable to earn a normal rate of profit will exit the market. If entry costs are low, new producers will enter the market. Producers who have large financial resources (or access to easy credit) at their disposal are insulated from temporary alterations in demand. Producers who have enough accumulated earnings can shield themselves from such market volatility. In short, a competitive market is one where prices are not distorted (by the producers or by external intervention), no (especially, cultural and social) barriers to enter the market exist and workers are mobile within and across markets.

Of course, the agricultural markets in India are far from competitive. Since more than 50% of Indians derive their income from agriculture, and particularly because of the poverty of the farmers, these markets require government intervention. This is not to say that any form of government intervention will better the situation. Kasturi quite convincingly shows that the fault lies with the supply-side ‘ the agricultural supply chain. This post will not discuss minimum support prices or other input subsidies, such as for electricity, irrigation and fertilizers. Also to be noted is the specific manner in which the agricultural input markets are inter-linked in India, which has been of an exploitative nature. Finally, social and cultural factors (pertaining to caste and gender) are seen to hinder competitiveness in Indian markets, not just in agriculture.

What are the problems with the agricultural supply chain’ Kasturi points out the following: (1) Small farmers lack storage facilities in order to gain from the high market prices. (2) The middlemen (those who intermediate between farmers and final consumers), i.e. the wholesale traders and commission agents have the ability to hoard vegetables and consequently they reap the benefits of the high prices they themselves engineer; the Agricultural Produce Marketing Act governs the agricultural markets (mandis) and it is here where all the proceeds from higher prices are absorbed with nothing reaching the farmers. These traders and commission agents are ‘well entrenched in the mandis, having been in the business on average for 20 years’ (3) Agricultural pricing is not at all transparent and the mandi records are of no assistance in this regard.

To sum up, the nature of government intervention has to change, in such a way that is beneficial to farmers. Proper laws are of utmost importance, not just in protecting the interests of the small farmers, but also that of the consumers. ‘Moreover, intermediaries in any market perform useful functions but laws should be in place which ensures that they do not become monopolistic and exploitative. Agricultural infrastructure such as storage facilities is paramount in this context. A very detailed study of how these supply-chains operate will be of much help in our attempts to combat inflation.

Who prices the products’

Recently, Indians have witnessed an escalation in onion prices followed by a hike in fuel prices. Price rise is a phenomenon which affects all sections of the society in varying degrees. Earlier, through the work of Michal Kalecki, a Russian economist, this blog showed the difference between cost-determined and demand-determined prices. The current post examines how products are priced. Majority of the arguments in this post is taken from the book Smart Pricing, authored by Jagmohan Raju and Z. John Zhang published in 2010.

Textbook economics teaches us that it is demand and supply which determine prices. Are the prices of vegetables, rice, chicken, train travel, milk, bread, toothpaste, parathas, etc determined in a similar way’ When price changes are attributed to demand and supply, it means that prices are taking their ‘normal course’. In other words, price movements arising from demand and supply are considered as normal as the law of gravitation. Economic theory ascribes the term ‘invisible hand’ to denote demand and supply factors which cause prices to alter. However, as repeatedly pointed out in this blog, manufactured goods and producer/consumer services are not priced in the market via bargaining. As Raju and Zhang rightly point out, ‘Price setting is a tangible process with a tangible outcome ‘ a dollar figure. The process of arriving at that number might not be tidy, but it cannot be so mysterious that it does not involve any human intervention. Someone, somewhere must make a concrete, numerical decision about the price of a product or service’ (2010, p 2). Further, they argue that ‘the market does not set prices. Marketers do. All the prices we observe in the marketplace do not just spring out of an autonomous, impersonal market. The managers’ hands in setting those prices are entirely ‘visible,’ regardless of whether such interventions are acts of expediency or strategy’ (Ibid, p 11-12).

According to Raju and Zhang products are usually priced based on three approaches: (1) cost-plus based, (2) competition based and (3) consumer based. An overwhelming majority of U.S. Companies use this approach to set prices. Here, the mark-up is determined by the company’s targeted internal rate of return on investment or by some vaguely defined industry convention. Competition based pricing is the second most popular approach and is considered to be strategic. In this approach, the prices are fixed taking into account the prices of similar products in the market. In the case of consumer based pricing, the company tries to determine how much each consumer is willing to pay and then accordingly fixes a price. All the above mentioned approaches indicate that price fixing is a conscious and deliberate action carried out by the company or individual producer.

In microeconomics textbooks and in the media we find statements which ascribe price rise to demand-supply factors. The group of individuals ‘ the capitalists, the brokers, the intermediaries etc ‘ who cause the prices to rise with their actions are completely absent in this account. The book by Raju and Zhang therefore is a must read for all economists who wish to understand how products are actually priced in today’s consumerist society.

Reference

Raju, Jagmohan and Zhang, John (2010), Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability, Pearson Education: New Jersey.

Utility in Microeconomics: Outdated’

This post clarifies the concept of a utility function, which occupies a very significant position in neoclassical microeconomics. Advances in neuroeconomics and related fields of behavioural economics is constantly challenging the conventional assumptions of microeconomics. This post takes up one such insight by Stephen B Hanauer which was published in Nature in March 2008.

A utility function can be understood in the following way:

U=f(x,y,z) where U is the utility derived from the consumption of x, y and/or z. Alternatively, a utility function transforms combinations of various goods into a single value. Note that x,y and z refer to ‘quantities’ of goods/services consumed.

Suppose, consumer A has the following utility function: U=x+y+z; arbitrary values of x,y and z would result in the following values of U.

x y z U
0 0 0 0
1 0 0 1
10 10 0 20
6 6 8 20
0 10 10 20
10 10 10 30

That is, microeconomics teaches us that the utility of the consumer is determined by the quantity of goods consumed. An common assumption is that ‘more is better’, which implies that the consumption of more goods gives the consumer more utility. The point to be noted is that microeconomic theory teaches us that utility is strictly a function of quantities. The question posed in this post is whether utility is ‘only’ a function of quantities. What happens if utility is also a function of prices’ At this juncture, we need to recollect the objective of utility functions. From the utility function, we derive indifference curves and marginal utilities. Utility or use value of the good or service forms the basis of the demand function, which along with the supply function determines the value/price of a commodity or service. Thus, the use value was employed so as to arrive at the exchange value/relative price of the commodity.

What happens if utility (or experienced pleasantness) is influenced by ‘changing properties of commodities, such as prices” That is, can neoclassical microeconomics accomodate the following utility function:

U=f(x,y,Px,Py)

And research in behavioural economics and related areas suggest that prices exert a significant influence on utility and hence on choice and demand. However, if we accept such a utility function, it can no longer be used to explain exchange values/relative prices. Another implication is that prices are no longer determined by the interaction of demand and supply. And the statement that ‘consumer is the king’ no longer holds. Also, producers can adjust prices in such a way as to affect consumers’ utilities. We know that high prices are often associated with better quality and hence higher utility.

x y Px Py U
0 0 10 10 0
10 10 10 10 200
10 10 5 10 150
10 10 4 4 80

The above table can be explained by the following utility function: U=x.Px + y.Py

In this case, a higher price gives more utility to the individual. The maximum utility is when x=y=10 and Px=Py=10.

The other extreme case is when high prices are detested by the individual. For instance, consumers with low incomes will get more utility from consuming goods which are priced less. Their utility function could be represented as follows: U=x.-Px + y.-Py

In which case, the consumers utilities based on the previous values of x,y,Px and Py will be 0, -200, -150 and -80. And the consumer’s utility is maximum when he/she consumes x=y=10 when Px=Py=4.

Empirical evidence suggests that utility is equally influenced by prices of commodities as well. Does this threaten the core of neoclassical microeconomics’ This is problematic because neoclassical economics assumes the following to be given: 1) tastes and preferences of individuals, 2) endowments of goods and 3) constant technology. It if from these ‘givens’ that prices and quantities (demanded and supplied) are arrived at through the mechanism of demand and supply/competition/market forces. How can we include the recent findings pertaining to consumer utility and satisfaction in a consistent manner’

‘Update

The link to the reference was embedded in the authors name. However, because of the comment by Dr. Thomas Alexander, the reference is prrovided below. Also,I acknowledge him for bringing this article to my notice.

Hanauer, S (2008), ‘Experienced Pleasantness,’ Editorial, Nature Reviews Gastroenterology and Hepatology 5, 119 (1 March 2008).